Dental Marketing Part 2

A proven blueprint for attracting & retaining quality patients, and making your practice stand out

Course Description

Patients don’t “discover” practices by accident anymore. They search, compare, and judge you online long before they ever call. If your listings, reviews, website, and content aren’t dialed in, you’re losing patients to the practice that did the work.

The Dental Marketing Training Course inside The Successful Dentist gives your leadership team a step-by-step system for marketing a dental office the right way. You’ll learn how to think like a marketing specialist, build a trustworthy online presence, and turn your website, reviews, photos, and videos into a predictable flow of high-quality new patients.

This course is designed for Doctors, Owners, Office Managers, PR Directors, and New Patient Coordinators who want a clear, unified strategy—not random tactics.

Course Objectives

Part 2 – Turn Video & Social Media into a Constant Source of Attention

  • Understand video marketing and why it accelerates trust faster than text or images alone.

  • Know the different types of videos (introductions, FAQs, testimonials, procedure explainers, etc.) and when to use each.

  • Identify exactly what you’ll need—gear, setup, and tools—to create professional-looking videos without overspending.

  • Follow a simple process for recording video, so you feel confident on camera and capture usable content every time.

  • Get framing and composition right so your videos look clean, intentional, and credible.

  • Decide what to do with your content—where to post it and how to repurpose it for maximum reach.

  • Ask for and capture patient testimonial videos in a structured, compliant, and effective way.

  • Use social media strategically to stay top-of-mind with current patients and visible to new ones.

  • Refine your approach with advanced social media tactics to improve consistency, engagement, and results.

  • Learn what not to post so you avoid unprofessional, off-brand, or risky content.

  • Protect your practice with proper permissions and security for photos, videos, and patient stories.

  • Build a clear plan for what to post, so your feed consistently supports trust and new-patient flow.

  • Study client content examples you can model, so you’re never staring at a blank screen wondering what to create.

These lessons turn video and social media from “something we should do more of” into a concrete system—so your content regularly drives attention, builds trust, and sends more of the right patients to your front desk.

By the end of this course, your practice won’t be guessing at marketing—you’ll have a clear, repeatable system for attracting, convincing, and converting the right patients.

Your team will know exactly how to control what people see online, what they say about you, and how often they choose you, so new-patient flow and hygiene demand become predictable instead of “up and down.”

In short, you’ll walk away with a marketing engine that consistently and predictably attracts and retains high-quality patients and supports your short and long-term growth, as well as becoming the #1 Best Practice in your local area.

Dental Marketing Part 2

A proven blueprint for attracting & retaining quality patients, and making your practice stand out

Course Description

Patients don’t “discover” practices by accident anymore. They search, compare, and judge you online long before they ever call. If your listings, reviews, website, and content aren’t dialed in, you’re losing patients to the practice that did the work.

The Dental Marketing Training Course inside The Successful Dentist gives your leadership team a step-by-step system for marketing a dental office the right way. You’ll learn how to think like a marketing specialist, build a trustworthy online presence, and turn your website, reviews, photos, and videos into a predictable flow of high-quality new patients.

This course is designed for Doctors, Owners, Office Managers, PR Directors, and New Patient Coordinators who want a clear, unified strategy—not random tactics.

Course Objectives

Part 2 – Turn Video & Social Media into a Constant Source of Attention

  • Understand video marketing and why it accelerates trust faster than text or images alone.

  • Know the different types of videos (introductions, FAQs, testimonials, procedure explainers, etc.) and when to use each.

  • Identify exactly what you’ll need—gear, setup, and tools—to create professional-looking videos without overspending.

  • Follow a simple process for recording video, so you feel confident on camera and capture usable content every time.

  • Get framing and composition right so your videos look clean, intentional, and credible.

  • Decide what to do with your content—where to post it and how to repurpose it for maximum reach.

  • Ask for and capture patient testimonial videos in a structured, compliant, and effective way.

  • Use social media strategically to stay top-of-mind with current patients and visible to new ones.

  • Refine your approach with advanced social media tactics to improve consistency, engagement, and results.

  • Learn what not to post so you avoid unprofessional, off-brand, or risky content.

  • Protect your practice with proper permissions and security for photos, videos, and patient stories.

  • Build a clear plan for what to post, so your feed consistently supports trust and new-patient flow.

  • Study client content examples you can model, so you’re never staring at a blank screen wondering what to create.

These lessons turn video and social media from “something we should do more of” into a concrete system—so your content regularly drives attention, builds trust, and sends more of the right patients to your front desk.

By the end of this course, your practice won’t be guessing at marketing—you’ll have a clear, repeatable system for attracting, convincing, and converting the right patients.

Your team will know exactly how to control what people see online, what they say about you, and how often they choose you, so new-patient flow and hygiene demand become predictable instead of “up and down.”

In short, you’ll walk away with a marketing engine that consistently and predictably attracts and retains high-quality patients and supports your short and long-term growth, as well as becoming the #1 Best Practice in your local area.

Want To Build a Winning Team &

Grow Your Practice?

At SuccessfulDentist.com we believe success is the result of hard work, education, and persistence. Any financial numbers referenced here, or on any of our sites, are illustrative concepts only and should not be considered average earnings, exact earnings, or promise for actual or future performance. Information provided is educational and not legal, financial, medical, or other professional advice. By using this website or any related materials you agree to take full responsibility for your own results, or lack thereof. Our team is here to support you, but you should always do your own due diligence before making any investment or taking any risk. Success is your duty and responsibility.

SuccessfulDentist.com is intended solely for education, consulting, and marketing purposes for dental practices. We are not affiliated with any dental clinic or licensed dental provider and do not provide dental treatment or patient care services.

© 2026 SuccessfulDentist - All Rights Reserved

Want To Build a Winning Team

& Grow Your Practice?

At SuccessfulDentist.com we believe success is the result of hard work, education, and persistence. Any financial numbers referenced here, or on any of our sites, are illustrative concepts only and should not be considered average earnings, exact earnings, or promise for actual or future performance. Information provided is educational and not legal, financial, medical, or other professional advice. By using this website or any related materials you agree to take full responsibility for your own results, or lack thereof. Our team is here to support you, but you should always do your own due diligence before making any investment or taking any risk. Success is your duty and responsibility.

SuccessfulDentist.com is intended solely for education, consulting, and marketing purposes for dental practices. We are not affiliated with any dental clinic or licensed dental provider and do not provide dental treatment or patient care services.

© 2026 SuccessfulDentist.com - All Rights Reserved